SLSCRW

    Business case and pricing

    Give your buyer the number they need

    Quantified customer value, written assumptions and, where it matters, an editable cost-of-ownership model the buyer can check.

    Scope: 1 quantified value case for one application

    Why this matters

    Nobody inside an industrial company can approve a purchase on the strength of a demo. Someone has to write a number on a form and defend it. If you do not supply that number in their units, your champion has to invent it, and most of them quietly stop trying.

    What you get

    The customer's current cost or loss quantified, what changes with your technology in their own units, the assumptions written out so an engineer can check them, and a one-page version for the person who has to present it. The larger scope adds an editable TCO model covering capex, opex, downtime and sensitivity.

    Choose your scope

    Quantified value case for one application

    Need a different volume? Tell us what you need.

    Delivery
    ~2 weeks from kickoff
    Price
    €1,250excl. VAT

    No payment now. Review and start from your plan.

    Building this yourself costs about €1,850 in analyst time.

    Good fit if

    Buyers like the technology and cannot justify it internally in euros.

    Start somewhere else if

    You have no view yet of the process you improve.

    Not sure?

    Get guidance

    What this includes

    • The customer's current cost or loss, quantified
    • What changes with your technology, in their units
    • Assumptions written out so an engineer can check them
    • A one-page version for the person who has to present it
    • Larger scope: editable TCO model with capex, opex, downtime and sensitivity

    What we need from you

    • Performance data

      Test results, benchmarks or credible assumptions.

    • Customer process

      What the buyer does today and what it costs them.

    • Kickoff call

      30 to 45 minutes with the team to agree scope and criteria.

    Questions we answer

    • What is the problem worth to this customer?
    • What does doing nothing cost them?
    • Which assumptions will they challenge?

    What we do

    • Collect the customer's own economic inputs
    • Quantify the cost of the status quo
    • Model what changes with your technology
    • Write the assumptions out in full
    • Build the champion-ready one-pager

    Deliverables

    • Customer business case
    • Assumption sheet
    • One-page internal selling version
    • Editable TCO model on the larger scope

    Decision this leads to

    Can the customer internally justify buying this?

    Done when

    A credible internal stakeholder can defend the purchase economically without the founder in the room.

    Usually part of this journey

    Usually before

    Comes before

    Develop commercial angles

    Say what you do in words an industrial buyer recognises as their own problem. Problem framing and message variants per role so your first touch feels relevant.

    Usually next

    Comes next

    Build the value case and cost model

    Give your buyer the number they need to defend the purchase internally. Quantified value in their units, assumptions an engineer can check, and a one-page version for whoever has to present it.

    Comes next

    Design the price and commercial model

    Stop inventing the commercial terms in every deal. Get pricing logic, model choice and discount policy with the rationale to defend it in procurement.