SLSCRW

    Get into conversations

    Speak the buyer's language before you send the first message

    Industrial buyers do not buy technology. They buy a fix for a problem they already know they have. We translate your technology into message variants that sound like their own issue.

    Scope: 1 segment or use case

    Why this matters

    Deeptech founders naturally explain how the technology works. Industrial buyers need to hear their own problem first. If your first message leads with a feature, you sound like every other vendor. If it leads with a problem the buyer recognises, you earn a reply.

    What you get

    A problem framing for the segment or use case, value angles tailored to each key role, and concrete message variants to test. Use them in email, LinkedIn, calls, or conference follow-up.

    Choose your scope

    1 segment or use case

    Delivery
    ~1 week from kickoff
    Price
    €950excl. VAT

    No payment now. Review and start from your plan.

    Building this yourself costs about €1,600 in analyst time.

    Good fit if

    Your messaging is technically correct and commercially flat.

    Start somewhere else if

    You do not know yet which segment you are speaking to.

    Not sure?

    Get guidance

    What this includes

    • Buyer problem framing
    • Value angles per role
    • Message variants to test

    What we need from you

    • Your value proposition

      A short description of what you do and why it matters.

    • Relevant material

      Any existing collateral: deck, one-pager, test data, case studies.

    • Customer evidence

      Any interviews, pilots or objections you have collected.

    • Kickoff call

      30 to 45 minutes with the team to agree scope and criteria.

    Usually part of this journey

    Usually before

    Comes before

    Map a market or use case

    Stop guessing which application to chase. Get a clear view of the customer types, competing approaches and the one or two places where your technology actually wins.

    Usually next

    Comes next

    Prepare outreach

    Account-specific outreach for 25 companies, researched and reviewed before it goes out. Sequences that sound written for the buyer, not blasted to a list.

    Comes next

    Build the value case and cost model

    Give your buyer the number they need to defend the purchase internally. Quantified value in their units, assumptions an engineer can check, and a one-page version for whoever has to present it.