SLSCRW

    Build the target universe

    Turn your long list into the twenty accounts worth calling first

    Stop spreading founder time across a hundred maybes. Know which accounts deserve effort, and why.

    Scope: 100 accounts ranked into a top 20 to 30

    Why this matters

    A long list without priorities feels like progress but is actually a trap. You demo at the company that is curious but has no budget, you chase the logo that will take eighteen months to decide, and the two accounts that would have moved fast sit untouched. Without a shared way to rank, prioritisation happens on gut feel and whoever emailed last.

    What you get

    A ranked top 20 to 30, with the scoring criteria agreed up front and a short reason per account. You know who to call first, who to park, and who to drop, and you can defend every choice in your next team meeting.

    Choose your scope

    100 accounts ranked into a top 20 to 30

    Delivery
    ~1 week from kickoff
    Price
    €500excl. VAT

    No payment now. Review and start from your plan.

    Building this yourself costs about €900 in analyst time.

    Good fit if

    You have a long list of possible accounts and no agreed way to decide who gets effort first.

    Start somewhere else if

    You have fewer than thirty accounts, or you have not built the list yet. Start with a target-account universe first.

    Not sure?

    Get guidance

    What this includes

    • Agreed scoring criteria
    • Commercial fit and technology relevance
    • Company signals and likely ability to buy
    • Priority ranking with rationale

    What we need from you

    • Target accounts

      A list of companies, or we use the universe from another block.

    • What a good account looks like

      Past wins, ideal buyer profile or a rough ranking.

    • Kickoff call

      30 to 45 minutes with the team to agree scope and criteria.

    Usually part of this journey

    Usually before

    Comes before

    Build a target-account universe

    Start with a real list of companies worth selling to, not a LinkedIn dump. The obvious wrong ones are stripped out so you only spend time on accounts that could actually fit.

    Usually next

    Comes next

    Deep-research accounts

    Walk into every first call already prepared. 25 account briefs with the context, signals and a clear hypothesis so you spend the meeting on their problem, not your company.

    Comes next

    Map buying teams

    Know who decides, who blocks and who benefits before you write the first email. A buying team map for 10 accounts so your outreach reaches the people who can move a deal.