SLSCRW

    Find where you can win

    Know who you are really competing against

    Buyers will compare you anyway. Give them the frame that puts your technology where it actually wins.

    Scope: 1 market or application area

    Why this matters

    In industrial sales the real competitor is often the status quo, or a substitute approach that looks similar but works differently. Founders spend calls defending against claims they did not anticipate, or conceding on dimensions that do not matter. Without a clear map you let the buyer choose the battlefield. With one, you choose the ground you fight on.

    What you get

    A short brief on the competing approaches in your market, what they claim, and the two or three places where your technology is genuinely different in a way that matters to a buyer. Plus the likely objections and a simple way to answer them so your team stops sounding defensive.

    Choose your scope

    1 market or application area

    Delivery
    ~1 week from kickoff
    Price
    €750excl. VAT

    No payment now. Review and start from your plan.

    Building this yourself costs about €1,400 in analyst time.

    Good fit if

    Buyers keep comparing you to incumbents and you need a defensible answer.

    Start somewhere else if

    You need patent landscaping or lab benchmarking.

    Not sure?

    Get guidance

    What this includes

    • Competing approaches and vendors
    • Positioning and claims
    • Where your technology differs

    What we need from you

    • Known alternatives

      Who you already run into, and where you think you win.

    • Relevant material

      Any existing collateral: deck, one-pager, test data, case studies.

    • Kickoff call

      30 to 45 minutes with the team to agree scope and criteria.

    Usually part of this journey

    Usually before

    Comes before

    Map a market or use case

    Stop guessing which application to chase. Get a clear view of the customer types, competing approaches and the one or two places where your technology actually wins.

    Usually next

    Comes next

    Develop commercial angles

    Say what you do in words an industrial buyer recognises as their own problem. Problem framing and message variants per role so your first touch feels relevant.

    Comes next

    Build the value case and cost model

    Give your buyer the number they need to defend the purchase internally. Quantified value in their units, assumptions an engineer can check, and a one-page version for whoever has to present it.