Find where you can win
Translate what you built into what a buyer would pay for
Get clear on what your technology genuinely does better, where its limits are, and which customer outcomes those differences could create.
Scope: 1 technology or product
Why this matters
Market work starts one step too late if nobody has written down what your technology actually does better, and by how much. Most teams pitch the physics and hope a buyer works out the consequence. That is the buyer's job made harder. Before you can choose a market, you need an honest profile of your advantage, your limits, and the outcomes those two things create for someone else.
What you get
A short technology-to-value profile: your real differentiators with the numbers behind them, the conditions where they hold and where they break, and the customer outcomes each one could create. It gives the market work a solid starting point instead of a guess.
Choose your scope
1 technology or product
- Delivery
- ~1 week from kickoff
- Price
- €850excl. VAT
No payment now. Review and start from your plan.
Building this yourself costs about €1,400 in analyst time.
What this includes
- Capability profile: what the technology does, measurably
- Differentiators against the incumbent approach, with numbers
- Honest limits, operating conditions and known constraints
- The customer outcomes each difference could create
- Translation from technical claim to commercial consequence
Questions we answer
- What does this technology actually do better, and by how much?
- Where does the advantage stop holding?
- Which customer outcomes could those differences create?
What we do
- Work through the technology with your technical people
- Separate real differentiators from things everyone claims
- Write down the limits and operating conditions honestly
- Translate each difference into a customer-side consequence
Deliverables
- Technology-to-value profile
- Differentiator and limits sheet
- Candidate outcome list
Do we have a defensible advantage worth building commercial work on?
You can state your advantage, its limits and its customer consequence in one page, without a physics lesson.