Business case and pricing
Know what the buyer still needs to see
The claims your deal depends on, the evidence you already have, and the gaps that still stand between interest and a yes.
Scope: 3 opportunities, evidence gaps mapped
Why this matters
The value case explains why the customer should buy. It does not explain what evidence they still need before they can. In deeptech those are often very different things: engineering wants test data, quality wants certificates, the plant manager wants a reference site. Without a proof plan you discover that list one question at a time, usually a week before the decision meeting.
What you get
Per opportunity: the claims your story depends on, the decision-makers who will challenge each one, the evidence you already have, and the gaps that remain, each with a concrete way to close it.
Choose your scope
Opportunities, evidence gaps mapped
Need a different volume? Tell us what you need.
- Delivery
- ~2 weeks from kickoff
- Price
- €500excl. VAT
No payment now. Review and start from your plan.
Building this yourself costs about €750 in analyst time.
What this includes
- The claims your commercial story depends on
- Who will challenge each claim, and what convinces them
- Evidence you already have, organised per claim
- The remaining gaps with a way to close each one
Questions we answer
- What claims does this deal depend on?
- What evidence do we already have for each one?
- What is still missing, and how do we close it?
What we do
- List the claims behind your commercial story
- Map each claim to the person who will challenge it
- Inventory the evidence you already hold
- Define the proof gaps and the cheapest way to close each
Deliverables
- Proof plan per opportunity
- Claim-to-evidence map
- Gap list with closing actions
What proof do we close now, and what do we consciously leave open?
Every claim in the deal has evidence behind it, a plan to get it, or a deliberate decision to proceed without.