Prove and scale
Stop relearning the same lesson every deal
Review what actually decided your closed cycles, then feed the lessons back into how the next cohort of markets, accounts and opportunities is approached.
Scope: 10 closed sales cycles reviewed
Why this matters
In a small team the commercial knowledge lives in the founder's head, which means every new hire, every agency and every next market starts from scratch. The patterns are already there in your closed deals: the same three objections, the same gate, the same trigger. Writing them down, and changing the approach because of them, is what makes the second market cheaper than the first.
What you get
A written win-loss review of your closed cycles and a commercial playbook with explicit recommendations for ICP, target account criteria, account scoring, positioning, messaging, buying signals, qualification, value proposition, proof requirements, pricing, buying-process strategy and sales process, plus the next account cohort to run it on.
Choose your scope
Closed sales cycles reviewed
Need a different volume? Tell us what you need.
- Delivery
- ~3 weeks from kickoff
- Price
- €1,250excl. VAT
No payment now. Review and start from your plan.
Building this yourself costs about €1,950 in analyst time.
What this includes
- Review of closed cycles, won and lost
- What repeatedly helped or blocked deals
- Recommendations for ICP and target account criteria
- Updated account scoring and qualification criteria
- Positioning, commercial messaging and value proposition updates
- Buying signals worth acting on
- Proof requirements and pricing recommendations
- Buying-process strategy and sales process
- The next account cohort to run it on
Questions we answer
- Why did we win?
- Why did we lose?
- What repeats often enough to standardise?
- What has to change in how we pick markets, accounts and opportunities next?
What we do
- Review the closed cycles and the evidence behind them
- Identify what repeatedly helped or blocked deals
- Translate the patterns into ICP, account, qualification and pricing recommendations
- Standardise the messaging, proof and buying-process approach that worked
- Plan the next cohort with the updated criteria
Deliverables
- Win-loss review
- Commercial playbook with recommendations per stage
- Next-cohort plan
Is there enough evidence to repeat this commercial motion, and what do we change first?
The playbook is specific enough that the next cohort can be run without the founder in every conversation, and the changes are reflected in the ICP, account criteria and qualification rules.