Commercial readiness
Find what stops a customer buying, before it surprises you
Know which technical, manufacturing, regulatory, quality and supplier requirements your target customers apply, what you already cover and what still has to be closed.
Scope: 1 application area, requirements and gaps assessed
Why this matters
A pilot can succeed and still not be buyable. Procurement, quality and safety each have a list, and a missing certificate or an unanswered continuity question can park a deal for a year. Sometimes the honest answer is that you cannot pass a particular customer gate yet, and it is far cheaper to know that now than after six months of selling.
What you get
An assessment of the requirements that matter for your target customers, your current status against each one, the missing evidence or capabilities, the critical blockers, and a plan with actions, owners, timing and priority.
Choose your scope
1 application area, requirements and gaps assessed
- Delivery
- ~3 weeks from kickoff
- Price
- €1,750excl. VAT
No payment now. Review and start from your plan.
Building this yourself costs about €2,750 in analyst time.
Good fit if
Buyers keep asking the same risk questions and each answer is written from scratch.
Start somewhere else if
You have no test data or references yet.
Not sure?
Get guidanceWhat this includes
- Customer readiness requirements: technical, manufacturing, regulatory, quality and supplier
- Your current status against each requirement
- Missing evidence or capabilities
- Critical blockers that prevent a sale today
- Actions required, with owner, timing and priority
- What you can defer and what has to be closed first
What we need from you
Test and pilot data
Results you are allowed to share.
References
Customers or partners willing to be named.
Kickoff call
30 to 45 minutes with the team to agree scope and criteria.
Questions we answer
- What will they require before they can buy?
- Where do we stand today?
- Which requirement blocks a sale today?
- What can we defer?
What we do
- Map the requirements your target customers apply, from real buyer and tender documents
- Assess your current status against each one
- Identify missing evidence, capabilities and critical blockers
- Build the action plan with owners, timing and priority
Deliverables
- Commercial readiness assessment with requirement, status, gap and blocker
- Action plan with owner, timing and priority
Which readiness gaps do we close now, which can wait, and which customer gates can we not pass yet?
Every requirement has a status, an action or a deliberate decision to defer.
Usually part of this journey
Comes next
Support an RFQ or tender response
We help you answer what is actually being asked, on time and in their format. Requirement breakdown, response structure, pricing input and senior review before submission.
Comes next
Scope a pilot and convert it into a contract
A successful pilot is not a sale. We scope it so it can be bought, agree the exit criteria before it starts, and drive the result through to a commercial decision.