Validate the problem
Find out what buyers actually do today
Structured conversations with the people who live with the problem, so your plan rests on evidence instead of assumption.
Scope: 15 interviews with real industrial buyers
Why this matters
Almost every expensive commercial mistake in deeptech comes from a problem that sounded urgent in a workshop and was not urgent in a plant. Desk research tells you what an industry says. Interviews tell you what a specific engineer or plant manager does on a Tuesday, what it costs when it goes wrong, and whether anyone has a budget to fix it.
What you get
Fifteen recorded and synthesised interviews with the people who own the problem, a written account of how it is handled today, what it costs, and what would have to be true for them to change.
Choose your scope
Interviews with real industrial buyers
Need a different volume? Tell us what you need.
- Delivery
- ~4 weeks from kickoff
- Price
- €1,800excl. VAT
No payment now. Review and start from your plan.
Building this yourself costs about €3,000 in analyst time.
What this includes
- Discovery hypotheses and interview guide
- Identifying and recruiting the right interviewees
- Conducting and recording the interviews
- Reconstruction of specific recent incidents
- Cost of the status quo, in their numbers
- Synthesis with quotes and evidence log
Questions we answer
- Does the problem actually exist?
- How often does it happen and what does it cost?
- How is it solved today and why is that not enough?
- Who owns the budget?
What we do
- Formulate falsifiable hypotheses
- Identify and approach relevant interviewees
- Run the conversations, with your founder in the ones that matter
- Reconstruct real incidents rather than opinions
- Actively look for evidence that we are wrong
Deliverables
- Interview recordings and notes
- Validated problem definition
- Problem economics
- Evidence log
Is this problem real, expensive and urgent enough to build a commercial plan on?
You can describe the problem, its frequency and its cost using buyers' own words and numbers.